The cognitive view of consumer decision making recognizes that the consumer is unlikely to even attempt to obtain all available information about every choice.

Question

Quizplus · Accepted Answer

The cognitive view of consumer decision making acknowledges that consumers have limited information-processing abilities and therefore cannot obtain all the information available for all options. They may use shortcuts, such as heuristics or rules of thumb, to simplify the process of decision making.

The Cognitive View of Consumer Decision Making Recognizes That the Consumer