The inert set consists of the small number of brands the consumer is familiar with, remembers, and finds acceptable.

Name: The inert set consists of the small number of brands the consumer is familiar with, remembers, and finds acceptable.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The inert set refers to brands a consumer is aware of but is indifferent towards; these brands do not evoke strong feelings or preferences and are neither accepted nor rejected. The correct term for the description given is the "consideration set" or "evoked set."

The Inert Set Consists of the Small Number of Brands