It is essential that a product be part of a consumer's evoked set if it is to be considered at all.

Question

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The evoked set includes the products that a consumer considers when making a purchasing decision. If a product is not in the evoked set, it is unlikely that the consumer will consider it at all. Therefore, it is essential for a product to be part of the consumer's evoked set to have a chance of being considered for purchase.

It Is Essential That a Product Be Part of a Consumer's