In applying the disjunctive decision rule,the consumer establishes a separate,minimally acceptable cutoff level for each attribute.If an option meets or exceeds the cutoff established for any one attribute,it is accepted.

Question

Quizplus · Accepted Answer

This statement accurately describes the disjunctive decision rule, where the consumer sets minimum standards for each attribute and will accept an option that meets or exceeds at least one of those standards.

In Applying the Disjunctive Decision Rule,the Consumer Establishes a Separate,minimally