________ is a technique that allows marketers to send precisely directed messages to very small audiences on an ongoing basis.
A) Narrowcasting
B) Broadcasting
C) Simulcasting
D) Microcasting
E) Open casting
Correct Answer:
Verified
Q1: The marketing concept involves _.
A) filling the
Q3: According to the societal marketing concept,_.
A) fast-food
Q5: Whereas the _ focuses on fulfilling the
Q6: Advertisements for _ are the most prevalent
Q7: A serious deterrent to widespread implementation of
Q9: When Company Y buys radio time on
Q9: The societal marketing concept advocates a _.
A)
Q10: The majority of advertisements for _ appear
Q12: Advertising to children is subject to self-regulation
Q15: The _ balances the needs of society
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