Aspire is a credit card provider that is offering a new identity theft protection service for a fee to its existing card holders.It is advertising this new service by sending direct mail to card holders in envelopes that say "Time Sensitive Account Information" to discourage customers from simply discarding the junk mail without opening it.This is an example of ________.

Question

Quizplus · Accepted Answer

The use of the phrase "Time Sensitive Account Information" is an example of urgent ad-formation, which is a marketing technique that creates a sense of urgency to encourage customers to take immediate action. In this case, the phrase is used to discourage customers from discarding the mail without opening it and to make them feel that the information inside is important and needs their immediate attention. The other options are not applicable in this scenario.

Aspire Is a Credit Card Provider That Is Offering a New