A low fit between a sponsored cause and the sponsoring company's positioning strategy can harm the company's image.

Question

Quizplus · Accepted Answer

If the sponsored cause is not aligned with the sponsoring company's brand values and image, it can create confusion and mistrust among the target audience, leading to a negative impact on the company's reputation. It is crucial for companies to carefully consider the cause they choose to sponsor and ensure it aligns with their positioning strategy to avoid any potential damage to their brand image.

A Low Fit Between a Sponsored Cause and the Sponsoring