Bandura maintained that observational learning has two advantages over other forms of learning. One is that a new response may be added through imitation of a model. A second advantage is that

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Unlike other forms of learning, observational learning does not necessarily require reinforcement for behavior to be learned. This can be seen in children who watch and imitate their parents without being explicitly rewarded for their behavior.

Bandura Maintained That Observational Learning Has Two Advantages Over Other