Kaylin Just Graduated from College in June

Kaylin just graduated from college in June. For the last three years she successfully ran a small business at her school. Her business arranged for the delivery of personalized birthday cakes and other gifts to students in her school. Since many of these students were from out of the province or even out of the country, this service provided a way for their family and friends back home to celebrate special occasions. Kaylin used social media like Facebook and Twitter to remind potential customers of upcoming birthdays and other gift-giving occasions such as holidays or campus events (care packages for mid-term exams, picnic packs to celebrate the arrival of spring after a snowy winter, etc.). Describe some of the communication issues related to Kaylin's business.