You are writing an appeal letter to solicit funds for your non-profit organization. In this message you praise the audience for their past donations and emphasize how their contribution is needed now more than ever and will make a real difference for the people your organization serves. This message appeals to the audience's ________.

Question

Quizplus · Accepted Answer

A) Advertisers routinely appeal to the higher levels of needs as part of their persuasive strategies. Advertisements for charities often appeal to the increase in audience self-esteem that will result from the good works enabled by a donation.

You Are Writing an Appeal Letter to Solicit Funds for Your