"We all know that money is tight these days, so smart business people like Big Company A and Bigger Company B invest their dollars wisely in the high-quality products and services we offer at XYZ Technology." This excerpt illustrates which technique for appealing to emotion?
A) the consistency principle
B) the scarcity principle
C) the reciprocity principle
D) the social proof principle
E) the liking principle
Correct Answer:
Verified
Q43: In a persuasive message, showing your own
Q44: A recommendation is a business message that
Q45: Offering as evidence statements such as "everybody
Q46: Ending a persuasive claim letter with a
Q47: A request to your audience to do
Q49: If you want a store to grant
Q50: Which of the following is NOT a
Q51: Which of the following is NOT one
Q52: You are writing to persuade your boss
Q53: In a persuasive message, reminding your audience
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