Service retailers,as opposed to tangible goods retailers,need to recognize all of the following except:
A) Profit after labor costs replaces gross margin as a key financial measure.
B) Personal selling often will be needed.
C) Exact prices can be quoted to customers.
D) Adjustment policies are needed since returns are not possible.
E) Supervisors must be able to assess the quality of service that is provided to customers.
Correct Answer:
Verified
Q21: Providers of executive search,taxi,health care and other
Q22: All of the following are true for
Q23: Because services do not exist apart from
Q24: At the point of contact with the
Q25: A hotel chain talks about its great
Q27: Service providers,in effect,are:
A) Manufacturers.
B) Retailers.
C) Manufacturers and
Q28: As a general rule,marketing channels for services
Q29: Complete standardization of a service:
A) Is an
Q30: Customer involvement in providing services is _
Q31: The principle that the channel should be
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents