The principle that the channel should be designed to maximize the sale of a service during its limited exposure to the target market is aimed at dealing with:
A) The intangibility of services.
B) The inseparability of services.
C) The high cost of services.
D) The perishability of services.
E) The limited involvement of the customer.
Correct Answer:
Verified
Q26: Service retailers,as opposed to tangible goods retailers,need
Q27: Service providers,in effect,are:
A) Manufacturers.
B) Retailers.
C) Manufacturers and
Q28: As a general rule,marketing channels for services
Q29: Complete standardization of a service:
A) Is an
Q30: Customer involvement in providing services is _
Q32: The separability of a tangible product from
Q33: Which of the following is not a
Q34: Which of the following is not an
Q35: Although standardization of services may be difficult
Q36: The problem of standardizing services is affected
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