When a firm becomes involved in international marketing:

Question

Quizplus · Accepted Answer

The basic concepts and approaches to channel management remain the same regardless of whether a firm is involved in domestic or international marketing. However, the specific strategies and tactics employed in different countries may need to be adapted to local conditions.

Answer: E
 While a company may attempt to use its domestic experiences as a starting point for international marketing, it must also recognize that different countries may have unique cultural, economic, and legal environments that require different marketing approaches. It is important for companies to carefully research and understand the markets they are targeting and adapt their strategies accordingly.

When a Firm Becomes Involved in International Marketing