Economists assume that people are motivated by

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Economists assume that individuals are motivated by their own self-interest, seeking to maximize their own utility or satisfaction. This assumption is a key principle of the economic theory of rational choice, which suggests that individuals make decisions based on a cost-benefit analysis that weighs the potential benefits and costs of different actions. While people may also be motivated by other factors such as social norms or moral values, these are generally considered to be secondary factors that are conditional on the pursuit of self-interest.

Economists Assume That People Are Motivated by