Which of the following will cause the demand curve for beer to shift right?
A) a fall in the price of beer
B) a fall in average incomes of beer consumers
C) a decline in population
D) a successful advertising campaign linking beer consumption to lower cholesterol

Question

Quizplus · Accepted Answer

A successful advertising campaign linking beer consumption to lower cholesterol is likely to create a positive perception of beer, leading to an increase in demand and a rightward shift in the demand curve. A fall in the price of beer (A) would cause movement along the demand curve, but not a shift. A fall in average incomes (B) would likely cause a leftward shift in the demand curve, while a decline in population (C) would cause a decrease in demand and a leftward shift in the demand curve.

Which of the Following Will Cause the Demand Curve for Beer