From the perspective of a business that creates and sells a technology product, the ____________ maps the expected profitability of a product from its inception to its demise.
A) Rogers' bell curve
B) product life cycle
C) Gartner Hype cycle
D) none of the above

Question

Quizplus · Accepted Answer

The product life cycle allows businesses to understand the expected profitability of a product over its lifetime, including its introduction, growth, maturity, and decline phases. This helps businesses make strategic decisions about pricing, marketing, and product development to maximize profits throughout the life cycle. The other options, Rogers' bell curve and Gartner Hype Cycle, are frameworks for understanding consumer adoption and perception of technology products, but do not directly relate to profitability.

From the Perspective of a Business That Creates and Sells