_______ applications provide optimal information when they encompass customer support, marketing, and sales.
A) SCM
B) CRM
C) Supply chain
D) all of the above

Question

_______ applications provide optimal information when they encompass customer support, marketing, and sales.​
A) ​SCM
B) ​CRM
C) ​Supply chain
D) ​all of the above

Quizplus · Accepted Answer

CRM (Customer Relationship Management) applications are designed to optimize customer support, marketing, and sales processes. SCM (Supply Chain Management) also includes customer support and the management of the flow of goods and services, but it does not focus specifically on marketing and sales. The option "all of the above" includes SCM and Supply chain which are not the optimal choice for the given context. Hence, option B is the best choice as it exactly fits the given context.

_______ Applications Provide Optimal Information When They Encompass Customer Support