The American Marketing Association's code of ethics covers such issues as:

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The American Marketing Association's code of ethics covers issues related to the responsibility of the marketer, marketers' professional conduct, and the principles of honesty, fairness, and transparency. This includes guidelines on issues such as advertising ethics, privacy, data security, and social responsibility. The code emphasizes the need for marketers to act in ways that are consistent with ethical business practices, and to avoid engaging in deceptive or unethical practices that could harm consumers or damage the reputation of the marketing profession.

The American Marketing Association's Code of Ethics Covers Such Issues