The bargaining power of suppliers is high when buyers have few choices and low when buyers have many choices.

Question

Quizplus · Accepted Answer

When buyers have few choices, they may be dependent on a small group of suppliers and lack bargaining power to negotiate lower prices or better terms. On the other hand, when buyers have many choices, suppliers may need to compete more aggressively for their business, giving buyers greater bargaining power.

The Bargaining Power of Suppliers Is High When Buyers Have