You are in the market for a small economy car. The salesperson has you drive the economy car, and then hands you the keys to a mid-size car of the same brand for you to drive. The salesperson is engaged in:

Question

Quizplus · Accepted Answer

The salesperson is trying to persuade the customer to upgrade to a higher-priced product (the mid-size car) by offering them the opportunity to experience it firsthand. This is an example of up-selling.

You Are in the Market for a Small Economy Car