Haya noticed that male college students needed to dress up for presentations but never seemed to have any ties, or at least not very nice ones. She decided she was going to set up a tie store on her campus and offer sports-themed ties as well as solid-coloured ties in her school colours. She can put an announcement on the school's monitors that would display in the dining halls and student union lounge. Which of the following should Haya consider during her first month of operation?

Question

Quizplus · Accepted Answer

Haya should consider bundling during her first month of operation. Bundling refers to the practice of offering two or more products or services for sale as a combined unit. Since Haya is selling ties, she could offer a bundle of ties in different colours or styles at a discounted price, which may encourage her customers to buy more than one tie at a time. This would help to increase her sales and customer loyalty.

Haya Noticed That Male College Students Needed to Dress Up