Haya noticed that male college students needed to dress up for presentations but never seemed to have any ties, or at least not very nice ones. She decided she was going to set up a tie store on her campus and offer sports-themed ties as well as solid-coloured ties in her school colours. She can put an announcement on the school's monitors that would display in the dining halls and student union lounge. Haya begins to notice that her sports ties are selling really well. Which of the following should be her next step?

Question

Quizplus · Accepted Answer

Haya should conduct target marketing campaigns to understand the specific needs of her sports tie customers and create more targeted advertisements to reach them effectively. This will also help her in identifying potential new markets and expanding her business.

Haya Noticed That Male College Students Needed to Dress Up