A competitive advantage refers to any ___________ that provide an organization with an edge against its ___________ in some measure such as cost, quality, or speed.
A)assets; competitors
B)assets; customers
C)costs; competitors
D)costs; customers

Question

Quizplus · Accepted Answer

A competitive advantage refers to any assets that provide an organization with an edge against its competitors in some measure such as cost, quality, or speed. Customers are not the focus of competitive advantage, but rather the target of companies' efforts to offer competitive products or services. Costs are also not the source of competitive advantage, but rather a means to achieve it.

A Competitive Advantage Refers to Any ___________ That Provide an Organization