Big Data helps companies treat customers as individuals. This is called __________.
A)business model creation
B)data analyzation
C)experimentation
D)microsegmentation

Question

Quizplus · Accepted Answer

Big Data allows companies to analyze vast amounts of customer data and identify patterns and preferences to better understand their customers. Microsegmentation is the practice of dividing customers into very specific groups based on their individual characteristics, needs, and behaviors. This allows companies to tailor their marketing and products to specific microsegments, treating each customer as an individual with unique preferences and needs.

Big Data Helps Companies Treat Customers as Individuals