Companies that use both a physical store and the Web to sell their products and services are sometimes referred to as ____.

Question

Quizplus · Accepted Answer

Companies that use both a physical store and the Web to sell their products and services are commonly known as “bricks and clicks”. This term is used to describe businesses that have a physical presence (bricks) as well as an online presence (clicks), creating a hybrid approach to retail. The physical store can serve as a showroom for customers to interact with products, while the online store allows customers to easily purchase products and access additional information.

Companies That Use Both a Physical Store and the Web