The introduction of new Web-based travel agencies into the travel industry is an example of ____.

Question

Quizplus · Accepted Answer

The introduction of new Web-based travel agencies represents reintermediation - the process of reintroducing intermediaries, such as travel agencies or booking sites, into previously disintermediated industries. The traditional travel industry was disrupted by disintermediation, where consumers could book their own travel arrangements online without the need for an intermediary. However, the emergence of online travel agencies (OTAs) such as Expedia, Booking.com, and Airbnb represent a form of reintermediation, as they have reintroduced intermediaries into the industry in a new, digital form. Corporate consolidation and monopolization are not relevant to this scenario.

The Introduction of New Web-Based Travel Agencies into the Travel