You work for a consulting agency. A client has approached your company to get advice. They will be creating widgets, and want to do a good deal of their business on the Web. They're interested in discussing the world of electronic commerce. You are assigned to help answer their questions.
-You realize from talking with your client that their industry has, up to now, been slow to adopt Web and Internet technologies. This means that the introduction of your client's company into their industry will be a good example of ____.

Question

Quizplus · Accepted Answer

The introduction of your client's company into their industry, which has been slow to adopt Web and Internet technologies, is a good example of reintermediation. Reintermediation refers to the reintroduction of intermediaries into a market that had previously been replaced by disintermediation, which is the elimination of intermediaries through the use of technology. The client's company is essentially reintroducing intermediaries, in the form of Web technologies, into an industry that has been slow to adopt them. Channel conflict and value-added networks are not relevant to the scenario described.

You Work for a Consulting Agency