Indie has a quiz in class tomorrow about revenue models. You being the expert in such things, she has asked you to help her prepare.
-Next, you tell Indie that there is an online newspaper that permits people to read some articles for free, but charges a monthly rate to read the entire Web site. In addition, the Web site supplements its income through target marketing. You ask her what kind of revenue model this would be, and she replies, correctly, ____.

Question

Quizplus · Accepted Answer

The fact that the online newspaper allows some articles to be read for free but charges a monthly rate to access the entire site shows that it has a subscription model. Additionally, the mention of targeting marketing indicates that the site also generates revenue through advertising, making it a mixed advertising-subscription revenue model.

Indie Has a Quiz in Class Tomorrow About Revenue Models