The direct financial impact of a firm's expenditure on marketing activities is called the ________.
A)value chain
B)value proposition
C)differential benefit
D)return on investment (ROI)
E)utility function

Question

Quizplus · Accepted Answer

The direct financial impact of a firm's expenditure on marketing activities is called return on investment (ROI). This is because ROI measures the financial return that a company gets from investing in its marketing activities, and is a key metric for evaluating the effectiveness of marketing campaigns. The other options are not directly related to the financial impact of marketing activities.

The Direct Financial Impact of a Firm's Expenditure on Marketing