A market positioning refers to ________.
A)the organization's decision to use no more than two elements of the marketing mix
B)the location where the organization sells its products
C)the specific means the organization uses to distribute its products
D)how the target market perceives a product in relation to competitors' products
E)the strategic planning and execution of the marketing mix

Question

Quizplus · Accepted Answer

Market positioning refers to how the target market perceives a product in relation to competitors' products. It is achieved through strategic planning and execution of the marketing mix, including product, price, promotion, and distribution. It is not limited to using no more than two elements of the marketing mix, the location of the organization's sales, or the specific means of product distribution.

A Market Positioning Refers to ________