Jolene's firm markets preplanning services for a mortician.She finds that most of her target market wants to avoid discussing future funeral needs,so she must somehow first get their attention.Jolene's firm most likely uses the ________.
A)production orientation
B)sustainability concept
C)selling orientation
D)consumer orientation
E)social marketing concept

Question

Quizplus · Accepted Answer

Jolene's firm most likely uses the selling orientation since they are focusing on persuasion to get their target market to consider their services. The other options do not seem relevant to the situation described.

Jolene's Firm Markets Preplanning Services for a Mortician