Canada's Bombardier Produces Transportation Vehicles Ranging from Commercial Aircraft to High-Speed
Canada's Bombardier produces transportation vehicles ranging from commercial aircraft to high-speed trains.Each product class is a semi-autonomous entity that operates as an independent business with its own mission and objectives and its own marketing strategy.Each product class is called_______________.
A) strategic business unit
B) market development units
C) market penetration units
D) standard business units
E) competitive intelligence units
Correct Answer:
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