Which of the following is NOT a major data source for a marketing information system (MIS) ?
A) internal company data
B) marketing intelligence
C) marketing research
D) acquired databases
E) modeling software
Correct Answer:
Verified
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Q7: _ is research a single firm conducts
Q11: Data such as which of a company's
Q14: _ is the process of collecting,analyzing,and interpreting
Q14: Which of the following lists the three
Q15: Managers at a discount retailer's headquarters would
Q15: A company reports on consumers' perceptions of
Q17: Which of the following is general information
Q17: Nielsen compiles ratings of television shows and
Q21: LexisNexis and Dialog are two companies that
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