________ is research a single firm conducts to provide answers to specific questions.

Question

Quizplus · Accepted Answer

Custom research is specifically tailored to a single firm's needs and provides answers to specific questions that the firm has. This is different from syndicated research which is conducted by a third party research firm and sold to multiple clients, and internal data which is data collected by the company itself on an ongoing basis. Perceptual tracking is a type of research that measures how consumers perceive a brand or product over time, and consumer data can refer to any data collected on consumer behavior, attitudes, and preferences.

________ Is Research a Single Firm Conducts to Provide Answers