A marketing decision support system (MDSS) is a(n) ________.
A) basic system used by companies that do not have the resources to develop a marketing information system (MIS)
B) popular syndicated research report purchased by most major media companies
C) sophisticated information system that allows marketing managers to use statistical and modeling software tools
D) type of custom research report often called for in the marketing research process
E) data warehouse used to support a marketing information system (MIS)
Correct Answer:
Verified
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Q5: Which of the following is NOT considered
Q5: A(n)_ is an internal corporate communication network
Q6: Which of the following statements regarding marketing
Q7: A marketing manager would most likely use
Q8: A _ is a process that determines
Q9: Which of the following is the method
Q11: Data such as which of a company's
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Q52: To take advantage of the massive amount
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