The marketing research process step of defining the research problem has three components: specifying the research objectives,identifying the consumer population of interest,and ________.

Question

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The third component of defining the research problem involves placing the problem in an environmental context, which includes understanding the context in which the problem exists in terms of the market, competition, and other situational factors. Although determining a budget, selecting managers, and deciding whether to use a research agency are important considerations in the research process, they are not specifically related to the step of defining the research problem. The question of whether primary data will be needed is related to the overall research design, rather than the specific step of defining the research problem.

The Marketing Research Process Step of Defining the Research Problem