Marketers would be most likely to use ________ to come up with ideas for new strategies and opportunities or to get a better understanding of a problem they are currently experiencing with a product.

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Exploratory research is used to gain insights and understanding of a problem or situation, and to generate ideas for new strategies or opportunities. It is often used when little is known about a particular problem or area of interest, and can involve methods such as focus groups, interviews, and observations.

Marketers Would Be Most Likely to Use ________ to Come