Firms such as Coca Cola and Disney use online ___________ that often bear resemblance to the other socisl netwrking sites.

Question

Quizplus · Accepted Answer

Online focus groups allow companies to gather feedback and opinions from a targeted group of individuals through an internet platform. This method has become increasingly popular as it allows for a wider range of participants, regardless of physical location. Additionally, Coca Cola and Disney are able to incorporate the design and format of well-known social networking sites into their online focus groups, making it more familiar and comfortable for participants to engage with the brand.

Firms Such as Coca Cola and Disney Use Online ___________