Children are difficult subjects for market researchers because they have poor recall and often do not understand the questions they are asked. This brings into question the ________ of the survey.

Question

Quizplus · Accepted Answer

Reliability refers to how consistent and accurate the results of a survey are. Children's poor recall and understanding of questions can result in inconsistent and inaccurate responses, which undermines the reliability of the survey.

Children Are Difficult Subjects for Market Researchers Because They Have