Barry was sitting on a bench near the center of the shopping mall waiting for his wife to finish her shopping when he was approached by a woman holding a clipboard and a dress shirt. She asked if Barry had the time to answer a few questions about the shirt. After Barry examined the shirt, the woman asked him to assess the quality of the shirt and to state how much he would be willing to pay for the shirt. Barry participated in a(n) ________.

Question

Quizplus · Accepted Answer

Barry was approached in a shopping mall, which is a common location for conducting mall intercepts. The woman with the clipboard was likely conducting market research to gather customer feedback on the shirt before it is launched in the market. Therefore, the best choice for this scenario is mall intercept, which is a type of research method used to collect data from people in public places such as shopping malls, airports, or train stations.

Barry Was Sitting on a Bench near the Center of the Shopping