A sports entertainment company wants to research how Canadians spend their free time. It is preparing a survey that will be used in all of Canada, including the province of Quebec. Unlike Canadians from other provinces, the people of Quebec primarily speak French. The researchers are planning to use English and French versions of the survey. In preparing the surveys, they should use ________.

Question

Quizplus · Accepted Answer

In order to ensure accuracy in the translation of the survey from English to French and vice versa, the researchers should use back translation. This involves translating the survey from one language to the other and then translating it back to the original language to ensure that the translated questions and responses accurately reflect the intended meaning. This is particularly important when conducting research in a multilingual context like Quebec. Nonprobability and probability sampling, syndicated research, and cross-tabulation are not relevant to the translation process.

A Sports Entertainment Company Wants to Research How Canadians Spend