People's moods and behaviors are strongly influenced by their physical surrounding. Two dimensions, ________, determine whether a shopper will react positively or negatively to a store environment.

Question

Quizplus · Accepted Answer

The two dimensions that strongly influence people's moods and behaviors in a store environment are arousal and pleasure. Arousal refers to the level of stimulation or excitement that a person feels in response to their surroundings, while pleasure refers to the degree of enjoyment or satisfaction that they experience. These dimensions can impact a shopper's perception of a store, leading to positive or negative reactions. For example, a store with low arousal and low pleasure may be perceived as dull or uninteresting, while a store with high arousal and high pleasure may be seen as exciting and enjoyable.

People's Moods and Behaviors Are Strongly Influenced by Their Physical