The ________ is the member of the buying centre who actually needs the product.

Question

Quizplus · Accepted Answer

The member who actually needs the product is called the "user". Therefore, option D is the correct answer. The initiator is the person who first suggests buying the product; the gatekeeper controls the flow of information to the group; the decider is the person who ultimately makes the purchasing decision, and the influencer is someone who directly or indirectly affects the buying decision.

The ________ Is the Member of the Buying Centre Who