The ________ is the member of the buying centre who controls the flow of information to other members.

Question

Quizplus · Accepted Answer

The gatekeeper is the member of the buying centre who controls the flow of information to other members. They filter the information that is passed along to others and control access to decision-makers. The initiator is the person who first suggests the idea of purchasing a particular product or service. The decider is the member of the buying centre who ultimately makes the purchasing decision. The user is the person who uses the product or service being purchased. The influencer is the member of the buying centre who provides information and advice to others.

The ________ Is the Member of the Buying Centre Who