The ________ is the member of the buying centre who makes the final decision.

Question

Quizplus · Accepted Answer

The member of the buying centre who makes the final decision is the decider. The buyer may have an influence in the decision-making process, but they do not make the final decision. The gatekeeper controls the flow of information to the buying centre and the user consumes the product or service but does not have the final say in the decision-making process. The influencer can provide input and influence the decision, but they are not the final decision-maker.

The ________ Is the Member of the Buying Centre Who