The ________ is the member of the buying centre whose primary function is handling the details of the transaction.

Question

Quizplus · Accepted Answer

The buyer is the member of the buying center who has the primary responsibility for handling the transaction, such as negotiating price and terms, placing orders, and ensuring delivery. Other members of the buying center, such as initiators, influencers, gatekeepers, and deciders, may also play a role in the transaction, but the buyer is typically the key player in this process.

The ________ Is the Member of the Buying Centre Whose