When a company's professional buyer considered a ________ of a plant to house a new distribution centre, he spent a lot of time and effort researching information because this purchase decision was very high-risk, complex task.

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A new-task buy refers to a purchase decision that is a high-risk, complex task, and requires considerable effort in gathering information about the product or service being purchased. In this case, the company's professional buyer is considering a new plant to house a distribution center, which is likely to be a new-task buy for the company.

When a Company's Professional Buyer Considered a ________ of a Plant