A patient of Dr.Albrecht told the dentist he needed to buy a machine that would sterilize his dental tools without using any water because water tends to cause the tools to rust or corrode over time.Dr.Albrecht, who runs a solo practice in a small town, located some articles on the chemical sterilizer and read about how the suggested machine works.After gathering more information and talking to salespeople, Dr.Albrecht placed his order for the machine.In terms of the buying centre, Dr.Albrecht had the role of ________.

Question

Quizplus · Accepted Answer

Dr. Albrecht is the decision-maker in this scenario, as he is the one who ultimately places the order for the machine. He also conducts research and gathers information, but this does not necessarily make him a researcher or expert. He does not appear to be acting as a liaison or agent for anyone else in the buying process.

A Patient of Dr