The individual who develops the product specifications for a complex product would likely assume the role of influencer in the buying centre.

Question

Quizplus · Accepted Answer

The individual who develops product specifications has a significant impact on the buying decision and is therefore considered an influencer in the buying centre. They influence the decision by defining the product's technical requirements, features, and functions. Their input helps to determine whether the product meets the company's needs and aligns with its goals. As a result, they play a critical role in the buying process, shaping the buying centre's opinion of a particular product or vendor.

The Individual Who Develops the Product Specifications for a Complex